1..oldest brandIt was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years late
2..High-class qualityIn addition, one of the most important sources of Nike brand equity is the high perceived quality of the brand not only among athletes but also among the public. Although most Nike’s market was the public that used their shoes just for walking around yet Nike was committed to designing their shoes according to the high standards of professional competition.
3.. Nice cuts and stylesGood quality, style, and evergreen innovation are in my opinion what makes them one of the top footwear brands! Hype sneakers aside, even general release sneakers look amazing and I personally find quality great too.
4..Latest trendNike has capitalized on its cool reputation by steadily moving upmarket and into new categories. Many of those are akin to the athleisure trend, which dominates casual wear in North America. In addition to Nike's classic sports apparel, they also make and sell a premium sports brand, Nike Sportswear, and a premium, experimental streetwear brand, Nike Lab.
5.. perfectionNike shares, up 14 percent this year, are trading at 67 times trailing earnings and 26 times forward earnings, though its five-year growth rate is only about 7.5 percent. In that way, Nike is a mature consumer goods company priced as a breakout brand.
6.. Around the world outlets Today, the athletic shoes, apparel, equipment, and accessories are manufactured in more than 700 plants located in 42 countries
7..All sports star favoriteThe sports clothing giant Nike unveiled this weekend a new campaign bringing together the biggest stars of American sport: Serena Williams, LeBron James or Kevin Durant.
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